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The New Yorker

The New Yorker
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 97.10% of this magazine's total readership (newsstand copies not included).

This magazine is published weekly. Your ad will typically appear in the second or third weekly issue of the month you've selected, however that is subject to change without prior notice.
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

The New Yorker offers a signature mix of long-form reporting and brief commentary on politics, business, popular culture and the arts along with award-winning fiction, poetry and cartoons. This magazine, which has been published since 1925, is a classic that stays on the cutting edge of journalism.

2017 ADWEEK Hottest Thought Leader
The New Yorker stands out for its enduring ability to produce the kind of deep-dive magazine journalism that few outlets can match. Blockbuster pieces on North Korea, the Trump administration’s Russian ties and more have made it more of a must-read than ever, helping to grow print and digital readership to 5.5 million (up 24 percent YOY), adding 545,000 new subscribers since last November, drawing 20,000 people to the annual New Yorker Festival and increasing ad revenue 12 percent in the first half of the year.

Readership

  • Age 53
  • Female 52%
  • Male 48%
  • Med. Household income $93,188

Editorial Calendar

  • February

    Anniversary Double Issue

    February 12th & 19th Covers

  • March

    Spring Style & Design Issue

    March 19th Cover

  • April

    The Mind

    April 2nd Cover

  • May

    Epicurian Adventures

    April 23rd Cover

  • June

    Innovators Issue

    May 14th Cover

  • July

    Fiction Issue

    June 4th Cover

  • September

    Style & Design and Festival Guide Issue

    September 10th Cover

  • October

    Entertainment Issue

    September 24th Cover

  • November

    Money Issue

    October 22nd Cover

  • December

    Technology Issue

    November 26th Cover

  • January 2019

    Power Double Issue

    December 24th & 31st Covers

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
58%
Avg.
58%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Ad design is available for an additional $250.

Available Markets

Market info

Available Markets

Alabama

Alabama
Alabama
Circ. 3,000
Readers 14,250
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Alaska

Alaska
Alaska
Circ. 1,000
Readers 4,750
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Arizona

Phoenix
Phoenix
Circ. 5,000
Readers 23,750
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Arkansas

Arkansas
Arkansas
Circ. 2,000
Readers 9,500
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California

East Bay
East Bay
Circ. 26,000
Readers 123,500
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Los Angeles
Los Angeles
Circ. 28,000
Readers 133,000
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Orange County
Orange County
Circ. 9,000
Readers 42,750
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Palm Springs / Santa Barbara
Palm Springs / Santa Barbara
Circ. 10,000
Readers 47,500
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Sacramento
Sacramento
Circ. 6,000
Readers 28,500
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San Diego
San Diego
Circ. 10,000
Readers 47,500
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San Fernando / Inland Empire
San Fernando / Inland Empire
Circ. 13,000
Readers 61,750
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San Francisco / Marin & Sonoma Counties
San Francisco / Marin & Sonoma Counties
Circ. 32,000
Readers 152,000
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San Jose / South Bay
San Jose / South Bay
Circ. 21,000
Readers 99,750
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Colorado

Denver
Denver
Circ. 16,000
Readers 76,000
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 21,000
Readers 99,750
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Hartford / New Haven / New London
Hartford / New Haven / New London
Circ. 12,000
Readers 57,000
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Delaware

Delaware
Delaware
Circ. 2,000
Readers 9,500
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District Of Columbia

Washington DC & All Suburbs
Washington DC & All Suburbs
Circ. 46,000
Readers 218,500
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Florida

Orlando
Orlando
Circ. 3,000
Readers 14,250
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Panhandle & Northeast Florida
Panhandle & Northeast Florida
Circ. 6,000
Readers 28,500
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South Florida
South Florida
Circ. 10,000
Readers 47,500
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West Coast Florida
West Coast Florida
Circ. 9,000
Readers 42,750
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Georgia

Atlanta
Atlanta
Circ. 9,000
Readers 42,750
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Hawaii

Hawaii
Hawaii
Circ. 3,000
Readers 14,250
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Idaho

Idaho
Idaho
Circ. 2,000
Readers 9,500
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Illinois

Chicago & North Suburbs
Chicago & North Suburbs
Circ. 25,000
Readers 118,750
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West & South Chicago Suburbs
West & South Chicago Suburbs
Circ. 6,000
Readers 28,500
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Indiana

Indiana
Indiana
Circ. 6,000
Readers 28,500
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Iowa

Iowa
Iowa
Circ. 5,000
Readers 23,750
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Kansas

Kansas
Kansas
Circ. 1,000
Readers 4,750
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Kentucky

Kentucky
Kentucky
Circ. 4,000
Readers 19,000
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Louisiana

Louisiana
Louisiana
Circ. 4,000
Readers 19,000
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Maine

Maine
Maine
Circ. 10,000
Readers 47,500
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Maryland

Baltimore
Baltimore
Circ. 9,000
Readers 42,750
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Massachusetts

Boston
Boston
Circ. 38,000
Readers 180,500
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Lowell & North Shore
Lowell & North Shore
Circ. 12,000
Readers 57,000
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 10,000
Readers 47,500
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Michigan

Detroit
Detroit
Circ. 10,000
Readers 47,500
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 15,000
Readers 71,250
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Mississippi

Mississippi
Mississippi
Circ. 1,000
Readers 4,750
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Missouri

Kansas City
Kansas City
Circ. 4,000
Readers 19,000
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St. Louis
St. Louis
Circ. 5,000
Readers 23,750
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Montana

Montana
Montana
Circ. 3,000
Readers 14,250
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Nebraska

Nebraska
Nebraska
Circ. 2,000
Readers 9,500
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Nevada

Nevada
Nevada
Circ. 3,000
Readers 14,250
hide view

New Hampshire

New Hampshire
New Hampshire
Circ. 7,000
Readers 33,250
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New Jersey

Northeast NJ
Northeast NJ
Circ. 15,000
Readers 71,250
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Northwest & Central NJ
Northwest & Central NJ
Circ. 13,000
Readers 61,750
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New Mexico

New Mexico
New Mexico
Circ. 8,000
Readers 38,000
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New York

Brooklyn / Queens / Staten Island / Bronx
Brooklyn / Queens / Staten Island / Bronx
Circ. 45,000
Readers 213,750
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Capital District / Albany
Capital District / Albany
Circ. 6,000
Readers 28,500
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Central & Western New York / Finger Lakes
Central & Western New York / Finger Lakes
Circ. 14,000
Readers 66,500
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Fairfield / Westchester
Fairfield / Westchester
Circ. 21,000
Readers 99,750
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Long Island
Long Island
Circ. 11,000
Readers 52,250
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Manhattan
Manhattan
Circ. 66,000
Readers 313,500
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Mid Hudson Valley
Mid Hudson Valley
Circ. 7,000
Readers 33,250
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North Carolina

Charlotte
Charlotte
Circ. 3,000
Readers 14,250
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Raleigh / Durham
Raleigh / Durham
Circ. 9,000
Readers 42,750
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Upper North Carolina
Upper North Carolina
Circ. 7,000
Readers 33,250
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North Dakota

North Dakota
North Dakota
Circ. 1,000
Readers 4,750
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Ohio

Cincinnati / Columbus
Cincinnati / Columbus
Circ. 9,000
Readers 42,750
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Northeast Ohio
Northeast Ohio
Circ. 7,000
Readers 33,250
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Northwest / Southeast Ohio
Northwest / Southeast Ohio
Circ. 1,000
Readers 4,750
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Oklahoma

Oklahoma
Oklahoma
Circ. 3,000
Readers 14,250
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Oregon

Northeast & Southern Oregon
Northeast & Southern Oregon
Circ. 7,000
Readers 33,250
hide view
Portland & Central Oregon
Portland & Central Oregon
Circ. 16,000
Readers 76,000
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Pennsylvania

Philadelphia
Philadelphia
Circ. 24,000
Readers 114,000
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Pittsburgh
Pittsburgh
Circ. 5,000
Readers 23,750
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Rhode Island

Rhode Island
Rhode Island
Circ. 5,000
Readers 23,750
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South Carolina

South Carolina
South Carolina
Circ. 5,000
Readers 23,750
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South Dakota

South Dakota
South Dakota
Circ. 1,000
Readers 4,750
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Tennessee

Tennessee
Tennessee
Circ. 8,000
Readers 38,000
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Texas

Austin
Austin
Circ. 8,000
Readers 38,000
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 7,000
Readers 33,250
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Houston
Houston
Circ. 7,000
Readers 33,250
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San Antonio
San Antonio
Circ. 3,000
Readers 14,250
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Utah

Utah
Utah
Circ. 4,000
Readers 19,000
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Vermont

Vermont
Vermont
Circ. 8,000
Readers 38,000
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Virginia

Central / Southern Virginia
Central / Southern Virginia
Circ. 11,000
Readers 52,250
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 2,000
Readers 9,500
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Seattle / Tacoma
Seattle / Tacoma
Circ. 30,000
Readers 142,500
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West Virginia

West Virginia
West Virginia
Circ. 1,000
Readers 4,750
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Wisconsin

Wisconsin
Wisconsin
Circ. 11,000
Readers 52,250
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Wyoming

Wyoming
Wyoming
Circ. 1,000
Readers 4,750
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Canada

Canada East
Canada East
Circ. 19,000
Readers 90,250
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Canada West
Canada West
Circ. 9,000
Readers 42,750
hide view
SEE ALL