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Parents

Parents
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 37
  • Female 85%
  • Male 15%
  • Med. Household income $58,972

Editorial Calendar

  • January

    On Sale Date: 12/7/2018

    First Birthday Party Tips, Self-Care Sunday for Moms, Get Your House in Order, Secrets to Happy Family Vacations.

  • February

    On Sale Date: 1/24/2019

    Ways to Mom Like an Environmentalist, Great Skin With Less Effort, Raise a Respectful Kid You'll Be Proud Of.

  • March

    On Sale Date: 2/8/2019

    Little Updates to Create a Modern Family Kitchen, Top Drugstore Beauty Finds, Best Theme Park Rides for Kids of Every Age.

  • April

    On Sale Date: 3/8/2019

    Managing Seasonal Allergies for the Long Haul, Make Your Home a Haven, Infant Sleep Commandments.

  • May

    On Sale Date: 4/5/2019

    Fearless Summer Travel Awards, 50 Fave Store Brand Foods, How to Throw a Classic Birthday Party.

  • June

    On Sale Date: 5/10/2019

    Father's Day Gift Guide, Sun Safety in the Real World, How to Survive Your Exciting (Um, Stressful!) Home Renovation.

  • July

    On Sale Date: 6/17/2019

    Fourth of July Food and Fun, Summer Skin Confidence Special, Secrets From Dr. Moms to Following Health Rules.

  • August

    On Sale Date: 7/5/2019

    Top Picks for Vacays With Grandparents, Ultimate Breastfeeding and Formula Guide, Your Playground Playbook.

  • September

    On Sale Date: 8/9/2019

    Back to School, Mom Knows Best Beauty Awards, 1-2-3 Turn Your Baby Room into a Big-Kid Room.

  • October

    On Sale Date: 9/6/2019

    Halloween Costumes, 20 Ways to Make the Most of Your 20 Hours, Why Kids Cry at Every Age-From Newborn to Big Kid.

  • November

    On Sale Date: 10/4/2019

    50 Best Toys of the Year, 10 Best Books of the Year, Top Places to Take Your Kids Before They Grow Up.

  • December

    On Sale Date: 11/8/2019

    Best-Ever Gift Guide, Your Happy-Holiday Home, How I Solved My Holiday Disaster.

VIEW ALL SHOW LESS

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
46%
Avg.
46%
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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alaska

Alaska
Alaska
Circ. 3,800
Readers 22,116
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Arizona

Arizona
Arizona
Circ. 29,800
Readers 173,436
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Arkansas

Arkansas
Arkansas
Circ. 15,100
Readers 87,882
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California

Greater Los Angeles
Greater Los Angeles
Circ. 82,400
Readers 479,568
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Greater Sacramento
Greater Sacramento
Circ. 18,400
Readers 107,088
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Greater San Francisco
Greater San Francisco
Circ. 40,400
Readers 235,128
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San Diego / Palm Springs
San Diego / Palm Springs
Circ. 20,800
Readers 121,056
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Colorado

Colorado
Colorado
Circ. 28,400
Readers 165,288
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Connecticut

Hartford / New Haven / Waterbury
Hartford / New Haven / Waterbury
Circ. 14,900
Readers 86,718
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Delaware

Delaware
Delaware
Circ. 5,700
Readers 33,174
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District Of Columbia

Washington DC & NE Virginia
Washington DC & NE Virginia
Circ. 45,000
Readers 261,900
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Florida

Greater Tampa
Greater Tampa
Circ. 23,600
Readers 137,352
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Orlando
Orlando
Circ. 16,100
Readers 93,702
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Panhandle & Northeast Florida
Panhandle & Northeast Florida
Circ. 23,500
Readers 136,770
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Southern Florida
Southern Florida
Circ. 37,900
Readers 220,578
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Georgia

Atlanta
Atlanta
Circ. 37,300
Readers 217,086
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Hawaii

Hawaii & Guam
Hawaii & Guam
Circ. 7,300
Readers 42,486
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Idaho

Idaho
Idaho
Circ. 7,400
Readers 43,068
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Illinois

Chicagoland
Chicagoland
Circ. 55,300
Readers 321,846
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Indiana

Indiana
Indiana
Circ. 34,400
Readers 200,208
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Iowa

Des Moines / Cedar Rapids
Des Moines / Cedar Rapids
Circ. 20,400
Readers 118,728
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Kansas

Kansas, MO
Kansas, MO
Circ. 10,100
Readers 58,782
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Kentucky

Kentucky
Kentucky
Circ. 25,100
Readers 146,082
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Louisiana

Louisiana
Louisiana
Circ. 29,200
Readers 169,944
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Maine

Maine
Maine
Circ. 6,600
Readers 38,412
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Maryland

Baltimore / Eastern Shore / Suburban Maryland
Baltimore / Eastern Shore / Suburban Maryland
Circ. 22,400
Readers 130,368
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Massachusetts

Eastern Massachusetts
Eastern Massachusetts
Circ. 33,800
Readers 196,716
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Michigan

Detroit
Detroit
Circ. 29,900
Readers 174,018
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 35,900
Readers 208,938
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Mississippi

Mississippi
Mississippi
Circ. 14,000
Readers 81,480
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Missouri

Eastern Missouri
Eastern Missouri
Circ. 20,900
Readers 121,638
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Greater Kansas City, MO / Topeka
Greater Kansas City, MO / Topeka
Circ. 16,800
Readers 97,776
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Montana

Montana / Wyoming
Montana / Wyoming
Circ. 8,400
Readers 48,888
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Nebraska

Nebraska
Nebraska
Circ. 13,100
Readers 76,242
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Nevada

Nevada
Nevada
Circ. 12,500
Readers 72,750
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New Hampshire

New Hampshire
New Hampshire
Circ. 7,700
Readers 44,814
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New Jersey

E. Central & Northern NJ
E. Central & Northern NJ
Circ. 39,400
Readers 229,308
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New Mexico

New Mexico
New Mexico
Circ. 8,000
Readers 46,560
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New York

Capital District / Albany
Capital District / Albany
Circ. 6,900
Readers 40,158
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Central & Western New York / Finger Lakes
Central & Western New York / Finger Lakes
Circ. 27,000
Readers 157,140
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Fairfield County & Hudson Valley
Fairfield County & Hudson Valley
Circ. 17,800
Readers 103,596
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Long Island
Long Island
Circ. 20,700
Readers 120,474
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New York City
New York City
Circ. 39,400
Readers 229,308
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North Carolina

Charlotte / Greensboro
Charlotte / Greensboro
Circ. 30,900
Readers 179,838
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Northeast NC / Winston-Salem / Asheville
Northeast NC / Winston-Salem / Asheville
Circ. 4,400
Readers 25,608
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Raleigh / Durham
Raleigh / Durham
Circ. 29,700
Readers 172,854
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North Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 12,200
Readers 71,004
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Ohio

Cincinnati / Athens
Cincinnati / Athens
Circ. 18,100
Readers 105,342
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Columbus
Columbus
Circ. 15,100
Readers 87,882
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Northeast Ohio
Northeast Ohio
Circ. 25,700
Readers 149,574
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Toledo / Dayton
Toledo / Dayton
Circ. 15,900
Readers 92,538
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Oklahoma

Oklahoma
Oklahoma
Circ. 19,900
Readers 115,818
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Oregon

Oregon
Oregon
Circ. 24,300
Readers 141,426
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Pennsylvania

Greater Philadelphia Metro
Greater Philadelphia Metro
Circ. 52,300
Readers 304,386
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Western Pennsylvania
Western Pennsylvania
Circ. 22,600
Readers 131,532
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Rhode Island

Rhode Island
Rhode Island
Circ. 5,400
Readers 31,428
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South Carolina

South Carolina
South Carolina
Circ. 24,200
Readers 140,844
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 12,200
Readers 71,004
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Tennessee

Tennessee
Tennessee
Circ. 46,100
Readers 268,302
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Texas

Austin / San Antonio
Austin / San Antonio
Circ. 53,600
Readers 311,952
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Greater Dallas / Ft. Worth
Greater Dallas / Ft. Worth
Circ. 54,900
Readers 319,518
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Greater Houston
Greater Houston
Circ. 52,300
Readers 304,386
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Utah

Utah
Utah
Circ. 16,900
Readers 98,358
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Vermont

Vermont
Vermont
Circ. 3,100
Readers 18,042
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Virginia

Central Virginia & State of W. Virginia
Central Virginia & State of W. Virginia
Circ. 39,300
Readers 228,726
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Washington DC & NE Virginia
Washington DC & NE Virginia
Circ. 45,000
Readers 261,900
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Washington

Washington State
Washington State
Circ. 33,800
Readers 196,716
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Wisconsin

Wisconsin & Upper Peninsula
Wisconsin & Upper Peninsula
Circ. 35,900
Readers 208,938
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Wyoming

Montana / Wyoming
Montana / Wyoming
Circ. 8,400
Readers 48,888
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