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Parents

Parents
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 37
  • Female 85%
  • Male 15%
  • Med. Household income $58,972

Editorial Calendar

  • January

    General Editorial

    In-Home Date: 12/12/2017

  • February

    General Editorial

    In-Home Date: 1/2/2018

  • March

    General Editorial

    In-Home Date: 2/6/2018

  • April

    General Editorial

    In-Home Date: 3/6/2018

  • May

    General Editorial

    In-Home Date: 4/3/2018

  • June

    General Editorial

    In-Home Date: 5/1/2018

  • July

    General Editorial

    In-Home Date: 6/5/2018

  • August

    General Editorial

    In-Home Date: 7/3/2018

  • September

    General Editorial

    In-Home Date: 8/7/2018

  • October

    General Editorial

    In-Home Date: 9/4/2018

  • November

    General Editorial

    In-Home Date: 10/2/2018

  • December

    General Editorial

    In-Home Date: 11/6/2018

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Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

Average Position
46%
Avg.
46%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 9.875"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alaska

Alaska
Alaska
Circ. 3,800
Readers 22,116
Price $1,750
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Arkansas

Arkansas
Arkansas
Circ. 15,100
Readers 87,882
Price $1,750
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Arizona

Arizona
Arizona
Circ. 29,800
Readers 173,436
Price $2,020
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California

Greater Los Angeles
Greater Los Angeles
Circ. 82,400
Readers 479,568
Price $3,400
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Greater Sacramento
Greater Sacramento
Circ. 18,400
Readers 107,088
Price $1,750
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Greater San Francisco
Greater San Francisco
Circ. 40,400
Readers 235,128
Price $2,380
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San Diego / Palm Springs
San Diego / Palm Springs
Circ. 20,800
Readers 121,056
Price $1,750
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Colorado

Colorado
Colorado
Circ. 28,400
Readers 165,288
Price $1,950
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Connecticut

Hartford / New Haven
Hartford / New Haven
Circ. 14,900
Readers 86,718
Price $1,750
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District Of Columbia, Virginia

Washington DC & NE Virginia
Washington DC & NE Virginia
Circ. 45,000
Readers 261,900
Price $2,500
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Delaware

Delaware
Delaware
Circ. 5,700
Readers 33,174
Price $1,750
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Florida

Greater Tampa
Greater Tampa
Circ. 23,600
Readers 137,352
Price $1,780
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Orlando
Orlando
Circ. 16,100
Readers 93,702
Price $1,750
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Panhandle & Northeast Florida
Panhandle & Northeast Florida
Circ. 23,500
Readers 136,770
Price $1,770
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Southern Florida
Southern Florida
Circ. 37,900
Readers 220,578
Price $2,310
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Georgia

Atlanta
Atlanta
Circ. 37,300
Readers 217,086
Price $2,290
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Hawaii

Hawaii & Guam
Hawaii & Guam
Circ. 7,300
Readers 42,486
Price $1,750
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Iowa

Des Moines / Cedar Rapids
Des Moines / Cedar Rapids
Circ. 20,400
Readers 118,728
Price $1,750
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Idaho

Idaho
Idaho
Circ. 7,400
Readers 43,068
Price $1,750
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Illinois

Chicagoland
Chicagoland
Circ. 55,300
Readers 321,846
Price $2,740
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Indiana

Indiana
Indiana
Circ. 34,400
Readers 200,208
Price $2,190
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Kansas

Kansas, MO
Kansas, MO
Circ. 10,100
Readers 58,782
Price $1,750
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Kentucky

Kentucky
Kentucky
Circ. 25,100
Readers 146,082
Price $1,830
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Louisiana

Louisiana
Louisiana
Circ. 29,200
Readers 169,944
Price $1,980
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Massachusetts

Eastern Massachusetts
Eastern Massachusetts
Circ. 33,800
Readers 196,716
Price $2,150
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Maryland

Baltimore / Eastern Shore / Suburban Maryland
Baltimore / Eastern Shore / Suburban Maryland
Circ. 22,400
Readers 130,368
Price $1,750
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Maine

Maine
Maine
Circ. 6,600
Readers 38,412
Price $1,750
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Michigan

Detroit
Detroit
Circ. 29,900
Readers 174,018
Price $2,020
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 35,900
Readers 208,938
Price $2,230
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Missouri

Eastern Missouri
Eastern Missouri
Circ. 20,900
Readers 121,638
Price $1,750
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Greater Kansas City, MO / Topeka
Greater Kansas City, MO / Topeka
Circ. 16,800
Readers 97,776
Price $1,750
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Mississippi

Mississippi
Mississippi
Circ. 14,000
Readers 81,480
Price $1,750
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Montana, Wyoming

Montana / Wyoming
Montana / Wyoming
Circ. 8,400
Readers 48,888
Price $1,750
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North Carolina

Charlotte / Greensboro
Charlotte / Greensboro
Circ. 30,900
Readers 179,838
Price $2,050
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Northeast NC / Winston-Salem / Asheville
Northeast NC / Winston-Salem / Asheville
Circ. 4,400
Readers 25,608
Price $1,750
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Raleigh / Durham
Raleigh / Durham
Circ. 29,700
Readers 172,854
Price $2,000
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North Dakota, South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 12,200
Readers 71,004
Price $1,750
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Nebraska

Nebraska
Nebraska
Circ. 13,100
Readers 76,242
Price $1,750
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New Hampshire

New Hampshire
New Hampshire
Circ. 7,700
Readers 44,814
Price $1,750
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New Jersey

Central & Southern NJ
Central & Southern NJ
Circ. 15,700
Readers 91,374
Price $1,750
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E. Central & Northern NJ
E. Central & Northern NJ
Circ. 39,400
Readers 229,308
Price $2,360
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New Mexico

New Mexico / El Paso, TX
New Mexico / El Paso, TX
Circ. 8,000
Readers 46,560
Price $1,750
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Nevada

Nevada
Nevada
Circ. 12,500
Readers 72,750
Price $1,750
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New York

Capital District
Capital District
Circ. 6,900
Readers 40,158
Price $1,750
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Central & Western New York / Finger Lakes
Central & Western New York / Finger Lakes
Circ. 27,000
Readers 157,140
Price $1,910
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Fairfield County & Hudson Valley
Fairfield County & Hudson Valley
Circ. 17,800
Readers 103,596
Price $1,750
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Long Island
Long Island
Circ. 20,700
Readers 120,474
Price $1,750
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New York City
New York City
Circ. 39,400
Readers 229,308
Price $2,360
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Ohio

Cincinnati / Athens
Cincinnati / Athens
Circ. 18,100
Readers 105,342
Price $1,750
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Columbus
Columbus
Circ. 15,100
Readers 87,882
Price $1,750
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Northeast Ohio
Northeast Ohio
Circ. 25,700
Readers 149,574
Price $1,860
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Toledo / Dayton
Toledo / Dayton
Circ. 15,900
Readers 92,538
Price $1,750
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Oklahoma

Oklahoma
Oklahoma
Circ. 19,900
Readers 115,818
Price $1,750
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Oregon

Oregon
Oregon
Circ. 24,300
Readers 141,426
Price $1,800
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Pennsylvania

Greater Philadelphia Metro
Greater Philadelphia Metro
Circ. 52,300
Readers 304,386
Price $2,670
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Western Pennsylvania
Western Pennsylvania
Circ. 22,600
Readers 131,532
Price $1,750
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Rhode Island

Rhode Island
Rhode Island
Circ. 5,400
Readers 31,428
Price $1,750
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South Carolina

South Carolina
South Carolina
Circ. 24,200
Readers 140,844
Price $1,800
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Tennessee

Tennessee
Tennessee
Circ. 46,100
Readers 268,302
Price $2,520
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Texas

Austin / San Antonio
Austin / San Antonio
Circ. 53,600
Readers 311,952
Price $2,700
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Greater Dallas / Ft. Worth
Greater Dallas / Ft. Worth
Circ. 54,900
Readers 319,518
Price $2,730
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Greater Houston
Greater Houston
Circ. 52,300
Readers 304,386
Price $2,670
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Utah

Utah
Utah
Circ. 16,900
Readers 98,358
Price $1,750
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Virginia

Central Virginia & State of W. Virginia
Central Virginia & State of W. Virginia
Circ. 39,300
Readers 228,726
Price $2,360
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Vermont

Vermont
Vermont
Circ. 3,100
Readers 18,042
Price $1,750
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Washington

Washington State
Washington State
Circ. 33,800
Readers 196,716
Price $2,150
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Wisconsin

Wisconsin & Upper Peninsula
Wisconsin & Upper Peninsula
Circ. 35,900
Readers 208,938
Price $2,230
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