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Allure

Allure
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 92.6% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.

2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".

Readership

  • Age 40
  • Female 94%
  • Male 6%
  • Med. Household income $61,475

Editorial Calendar

  • February

    The New Naked

    In-Home Date: 1/23/2018

    What does it mean to be naked in 2018? From makeup to emotions, Allure explores "naked" in an entirely new way.

  • March

    The Culture of Hair

    In-Home Date: 2/20/2018

    All about hair, with a focus on diversity. They'll cover weaves, braids, natural hair, and more, as well as personal essays and stories from women of color.

  • April

    Beauty Guide: Skin

    In-Home Date: 3/27/2018

    The second installment in the series – Allure continues to underscore their anti anti-aging pledge by covering skin-care products from the perspective of health and radiance. Furthermore, they'll toss out ugly, judgey words like "anti-aging.""

  • May

    Disruptors

    In-Home Date: 4/24/2018

    Honoring the people and the products that are revolutionizing the beauty industry. This includes makeup artists, hairstylists, colorists, dermatologists, chemists, and more.

  • June

    Beauty Guide: Hair

    In-Home Date: 5/22/2018

    This in-depth guide will showcase the all-American hair icons and best new hairstyles. Allure will also focus on products, such as styling creams, masks, and skin care for your hair, as well as the latest hair gadgets.

  • July

    Freedom Issue

    In-Home Date: 6/26/2018

    The July issue of Allure will celebrate freedom – and all of the ways in which it has impacted our culture, specifically our approach to beauty, in 2018. More than ever in history, we are free to dress how we want, date who we want, wear makeup, wear none, define who we are, resist defining who we are, show our wrinkles, fill our wrinkles, and be whomever the hell we choose.

  • August

    The Out of Office Issue

    In-Home Date: 7/17/2018

    For the first time ever, Allure will dedicate an entire issue to the intersection of beauty and travel, exploring fascinating products, people, and stories from Cleveland to Korea, and all the way to Antartica. And here's the really fun part: for the mont that Allure is producing the content, staff will work OUTSIDE of the office. As we live in a world increasingly defined by borders – whether they're being torn down, built up, or crossed over – at Allure, they've decided it was time to examine the world beyond their own.

  • September

    Beauty Guide: Lips

    In-Home Date: 8/21/2018

    The fourth single-category issue will go deep (very, very deep) on a single beauty category: lips. Every page of these Beauty Guide issues will be jam-packed with product recommendations and actionable service.

  • October

    Best of Beauty

    In-Home Date: 9/25/2018

    Allure's Annual Best of Beauty issue uncovers the very best products in every category – from skin-care and makeup, to fragrance and more. In 2017, Allure editors tested a staggering 9,087 beauty products and they expect even more great highlights in 2018.

  • November

    Anti Anti-Aging

    In-Home Date: 10/23/2018

    In this issue, Allure editors reflect on what's changed in our beauty vernacular and what hasn't, and discuss what more we can do to encourage society to stop fearing – and start celebrating– getting older.

  • December / January

    The Good Issue

    In-Home Date: 11/20/2018

    This issue will focus on sustainability in the beauty world, diving into areas like climate change, beauty carbon footprints, and the industry leaders who are guiding a path to a greener life. But it goes beyond sustainability. The editors will explore goodness in all its forms: products and companies that give back, people in the beauty industry who are working towards a more just and honorable world, with beauty as their platform> BAD/FLIP: The flip side of the magazine will feature a small section on the fun side of beauty – the naughty, dirty, stiletto-wearing side. How to flirt, buy a vibrator, treat a hangover, smudge your eyeliner, have a one-night stand, and more.

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
62%
Avg.
62%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alabama

Alabama
Alabama
Circ. 17,000
Readers 90,270
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Alaska

Alaska
Alaska
Circ. 1,000
Readers 5,310
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Arizona

Phoenix
Phoenix
Circ. 14,000
Readers 74,340
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Arkansas

Arkansas
Arkansas
Circ. 8,000
Readers 42,480
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California

East Bay
East Bay
Circ. 11,000
Readers 58,410
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Los Angeles
Los Angeles
Circ. 18,000
Readers 95,580
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Orange County
Orange County
Circ. 20,000
Readers 106,200
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Palm Springs / Santa Barbara
Palm Springs / Santa Barbara
Circ. 22,000
Readers 116,820
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Sacramento
Sacramento
Circ. 7,000
Readers 37,170
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San Diego
San Diego
Circ. 12,000
Readers 63,720
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San Fernando / Inland Empire
San Fernando / Inland Empire
Circ. 20,000
Readers 106,200
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San Francisco / Marin & Sonoma Counties
San Francisco / Marin & Sonoma Counties
Circ. 7,000
Readers 37,170
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San Jose / South Bay
San Jose / South Bay
Circ. 12,000
Readers 63,720
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Colorado

Denver
Denver
Circ. 11,000
Readers 58,410
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 8,000
Readers 42,480
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Hartford / New Haven / New London
Hartford / New Haven / New London
Circ. 7,000
Readers 37,170
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Delaware

Delaware
Delaware
Circ. 3,000
Readers 15,930
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District Of Columbia

Washington DC & All Suburbs
Washington DC & All Suburbs
Circ. 22,000
Readers 116,820
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Florida

Orlando
Orlando
Circ. 11,000
Readers 58,410
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Panhandle & Northeast Florida
Panhandle & Northeast Florida
Circ. 14,000
Readers 74,340
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South Florida
South Florida
Circ. 30,000
Readers 159,300
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West Coast Florida
West Coast Florida
Circ. 18,000
Readers 95,580
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Georgia

Atlanta
Atlanta
Circ. 22,000
Readers 116,820
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Hawaii

Hawaii
Hawaii
Circ. 2,000
Readers 10,620
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Idaho

Idaho
Idaho
Circ. 3,000
Readers 15,930
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Illinois

Chicago & North Suburbs
Chicago & North Suburbs
Circ. 19,000
Readers 100,890
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West & South Chicago Suburbs
West & South Chicago Suburbs
Circ. 14,000
Readers 74,340
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Indiana

Indiana
Indiana
Circ. 18,000
Readers 95,580
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Iowa

Iowa
Iowa
Circ. 9,000
Readers 47,790
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Kansas

Kansas
Kansas
Circ. 4,000
Readers 21,240
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Kentucky

Kentucky
Kentucky
Circ. 10,000
Readers 53,100
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Louisiana

Louisiana
Louisiana
Circ. 17,000
Readers 90,270
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Maine

Maine
Maine
Circ. 2,000
Readers 10,620
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Maryland

Baltimore
Baltimore
Circ. 9,000
Readers 47,790
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Massachusetts

Boston
Boston
Circ. 9,000
Readers 47,790
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Lowell & North Shore
Lowell & North Shore
Circ. 7,000
Readers 37,170
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 4,000
Readers 21,240
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Michigan

Detroit
Detroit
Circ. 17,000
Readers 90,270
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 8,000
Readers 42,480
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Mississippi

Mississippi
Mississippi
Circ. 9,000
Readers 47,790
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Missouri

Kansas City
Kansas City
Circ. 6,000
Readers 31,860
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St. Louis
St. Louis
Circ. 9,000
Readers 47,790
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Montana

Montana
Montana
Circ. 2,000
Readers 10,620
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Nebraska

Nebraska
Nebraska
Circ. 4,000
Readers 21,240
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Nevada

Nevada
Nevada
Circ. 8,000
Readers 42,480
hide view

New Hampshire

New Hampshire
New Hampshire
Circ. 3,000
Readers 15,930
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New Jersey

Northeast NJ
Northeast NJ
Circ. 11,000
Readers 58,410
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Northwest & Central NJ
Northwest & Central NJ
Circ. 10,000
Readers 53,100
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New Mexico

New Mexico
New Mexico
Circ. 6,000
Readers 31,860
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New York

Brooklyn / Queens / Staten Island / Bronx
Brooklyn / Queens / Staten Island / Bronx
Circ. 19,000
Readers 100,890
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Capital District / Albany
Capital District / Albany
Circ. 3,000
Readers 15,930
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Central & Western New York / Finger Lakes
Central & Western New York / Finger Lakes
Circ. 12,000
Readers 63,720
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Fairfield / Westchester
Fairfield / Westchester
Circ. 8,000
Readers 42,480
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Long Island
Long Island
Circ. 11,000
Readers 58,410
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Manhattan
Manhattan
Circ. 10,000
Readers 53,100
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Mid Hudson Valley
Mid Hudson Valley
Circ. 3,000
Readers 15,930
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North Carolina

Charlotte
Charlotte
Circ. 9,000
Readers 47,790
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Raleigh / Durham
Raleigh / Durham
Circ. 12,000
Readers 63,720
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Upper North Carolina
Upper North Carolina
Circ. 11,000
Readers 58,410
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North Dakota

North Dakota
North Dakota
Circ. 1,000
Readers 5,310
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Ohio

Northeast Ohio
Northeast Ohio
Circ. 14,000
Readers 74,340
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Northwest / Southeast Ohio
Northwest / Southeast Ohio
Circ. 5,000
Readers 26,550
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Oklahoma

Oklahoma
Oklahoma
Circ. 10,000
Readers 53,100
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Oregon

Northeast & Southern Oregon
Northeast & Southern Oregon
Circ. 4,000
Readers 21,240
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Portland & Central Oregon
Portland & Central Oregon
Circ. 6,000
Readers 31,860
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Pennsylvania

Philadelphia
Philadelphia
Circ. 17,000
Readers 90,270
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Pittsburgh
Pittsburgh
Circ. 7,000
Readers 37,170
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Rhode Island

Rhode Island
Rhode Island
Circ. 3,000
Readers 15,930
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South Carolina

South Carolina
South Carolina
Circ. 15,000
Readers 79,650
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South Dakota

South Dakota
South Dakota
Circ. 1,000
Readers 5,310
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Tennessee

Tennessee
Tennessee
Circ. 20,000
Readers 106,200
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Texas

Austin
Austin
Circ. 6,000
Readers 31,860
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 24,000
Readers 127,440
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Houston
Houston
Circ. 23,000
Readers 122,130
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San Antonio
San Antonio
Circ. 17,000
Readers 90,270
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Utah

Utah
Utah
Circ. 6,000
Readers 31,860
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Vermont

Vermont
Vermont
Circ. 1,000
Readers 5,310
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Virginia

Central / Southern Virginia
Central / Southern Virginia
Circ. 18,000
Readers 95,580
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 3,000
Readers 15,930
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Seattle / Tacoma
Seattle / Tacoma
Circ. 12,000
Readers 63,720
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West Virginia

West Virginia
West Virginia
Circ. 4,000
Readers 21,240
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Wisconsin

Wisconsin
Wisconsin
Circ. 13,000
Readers 69,030
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Wyoming

Wyoming
Wyoming
Circ. 1,000
Readers 5,310
hide view
SEE ALL