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Allure

Allure
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 92.6% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Allure is the beauty expert — an insider's guide to the “how-to’s” and “best-of’s”. Beloved by beauty mavens on the hunt for new products and trends, this title delivers unwavering consumer trust.

2017 ADWEEK Magazine of the Year
"In the two years since editor in chief Michelle Lee took the reins, Condé Nast’s beauty book has undergone its own makeover, with covers that celebrate diversity of all types, stories that encourage readers to challenge convention and a sleek new website that isn’t afraid to tackle hot-button topics alongside makeup trends and hair tutorials. Readers are loving the new direction: as of August, Allure’s average monthly cross-platform audience had grown 30 percent YOY to 5.9 million".

Readership

  • Age 40
  • Female 94%
  • Male 6%
  • Med. Household income $61,475

Editorial Calendar

  • February

    General Editorial

    In-Home Date: 1/16/2018

  • March

    General Editorial

    In-Home Date: 2/13/2018

  • April

    General Editorial

    In-Home Date: 3/20/2018

  • May

    General Editorial

    In-Home Date: 4/17/2018

  • June

    General Editorial

    In-Home Date: 5/15/2018

  • July

    General Editorial

    In-Home Date: 6/19/2018

  • August

    General Editorial

    In-Home Date: 7/17/2018

  • September

    General Editorial

    In-Home Date: 8/14/2018

  • October

    General Editorial

    In-Home Date: 9/18/2018

  • November

    General Editorial

    In-Home Date: 10/16/2018

  • December / January

    General Editorial

    In-Home Date: 11/13/2018

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Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

Average Position
62%
Avg.
62%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alaska

Alaska
Alaska
Circ. 1,000
Readers 5,310
Price $1,750
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Alabama

Alabama
Alabama
Circ. 17,000
Readers 90,270
Price $2,200
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Arkansas

Arkansas
Arkansas
Circ. 8,000
Readers 42,480
Price $1,750
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Arizona

Phoenix
Phoenix
Circ. 14,000
Readers 74,340
Price $1,940
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California

East Bay
East Bay
Circ. 11,000
Readers 58,410
Price $1,750
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Los Angeles
Los Angeles
Circ. 18,000
Readers 95,580
Price $2,280
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Orange County
Orange County
Circ. 20,000
Readers 106,200
Price $2,410
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Palm Springs / Santa Barbara
Palm Springs / Santa Barbara
Circ. 22,000
Readers 116,820
Price $2,520
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Sacramento
Sacramento
Circ. 7,000
Readers 37,170
Price $1,750
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San Diego
San Diego
Circ. 12,000
Readers 63,720
Price $1,770
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San Fernando / Inland Empire
San Fernando / Inland Empire
Circ. 20,000
Readers 106,200
Price $2,410
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San Francisco / Marin & Sonoma Counties
San Francisco / Marin & Sonoma Counties
Circ. 7,000
Readers 37,170
Price $1,750
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San Jose / South Bay
San Jose / South Bay
Circ. 12,000
Readers 63,720
Price $1,770
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Canada

Canada East
Canada East
Circ. 2,000
Readers 10,620
Price $1,750
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Canada West
Canada West
Circ. 1,000
Readers 5,310
Price $1,750
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Colorado

Denver
Denver
Circ. 11,000
Readers 58,410
Price $1,750
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Connecticut

Hartford / New Haven / New London
Hartford / New Haven / New London
Circ. 7,000
Readers 37,170
Price $1,750
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District Of Columbia

Washington DC & All Suburbs
Washington DC & All Suburbs
Circ. 22,000
Readers 116,820
Price $2,520
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Delaware

Delaware
Delaware
Circ. 3,000
Readers 15,930
Price $1,750
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Florida

Orlando
Orlando
Circ. 11,000
Readers 58,410
Price $1,750
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Panhandle & Northeast Florida
Panhandle & Northeast Florida
Circ. 14,000
Readers 74,340
Price $1,940
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South Florida
South Florida
Circ. 30,000
Readers 159,300
Price $2,960
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West Coast Florida
West Coast Florida
Circ. 18,000
Readers 95,580
Price $2,280
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Georgia

Atlanta
Atlanta
Circ. 22,000
Readers 116,820
Price $2,520
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Hawaii

Hawaii
Hawaii
Circ. 2,000
Readers 10,620
Price $1,750
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Iowa

Iowa
Iowa
Circ. 9,000
Readers 47,790
Price $1,750
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Idaho

Idaho
Idaho
Circ. 3,000
Readers 15,930
Price $1,750
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Illinois

Chicago & North Suburbs
Chicago & North Suburbs
Circ. 19,000
Readers 100,890
Price $2,360
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West & South Chicago Suburbs
West & South Chicago Suburbs
Circ. 14,000
Readers 74,340
Price $1,940
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Indiana

Indiana
Indiana
Circ. 18,000
Readers 95,580
Price $2,280
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Kansas

Kansas
Kansas
Circ. 4,000
Readers 21,240
Price $1,750
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Kentucky

Kentucky
Kentucky
Circ. 10,000
Readers 53,100
Price $1,750
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Louisiana

Louisiana
Louisiana
Circ. 17,000
Readers 90,270
Price $2,200
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Massachusetts

Boston
Boston
Circ. 9,000
Readers 47,790
Price $1,750
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Lowell & North Shore
Lowell & North Shore
Circ. 7,000
Readers 37,170
Price $1,750
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 4,000
Readers 21,240
Price $1,750
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Maryland

Baltimore
Baltimore
Circ. 9,000
Readers 47,790
Price $1,750
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Maine

Maine
Maine
Circ. 2,000
Readers 10,620
Price $1,750
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Michigan

Detroit
Detroit
Circ. 17,000
Readers 90,270
Price $2,200
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 8,000
Readers 42,480
Price $1,750
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Missouri

Kansas City
Kansas City
Circ. 6,000
Readers 31,860
Price $1,750
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St. Louis
St. Louis
Circ. 9,000
Readers 47,790
Price $1,750
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Mississippi

Mississippi
Mississippi
Circ. 9,000
Readers 47,790
Price $1,750
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Montana

Montana
Montana
Circ. 2,000
Readers 10,620
Price $1,750
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North Carolina

Charlotte
Charlotte
Circ. 9,000
Readers 47,790
Price $1,750
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Raleigh / Durham
Raleigh / Durham
Circ. 12,000
Readers 63,720
Price $1,770
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Upper North Carolina
Upper North Carolina
Circ. 11,000
Readers 58,410
Price $1,750
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North Dakota

North Dakota
North Dakota
Circ. 1,000
Readers 5,310
Price $1,750
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Nebraska

Nebraska
Nebraska
Circ. 4,000
Readers 21,240
Price $1,750
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New Hampshire

New Hampshire
New Hampshire
Circ. 3,000
Readers 15,930
Price $1,750
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New Jersey

Northeast NJ
Northeast NJ
Circ. 11,000
Readers 58,410
Price $1,750
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Northwest & Central NJ
Northwest & Central NJ
Circ. 10,000
Readers 53,100
Price $1,750
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New Mexico

New Mexico
New Mexico
Circ. 6,000
Readers 31,860
Price $1,750
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Nevada

Nevada
Nevada
Circ. 8,000
Readers 42,480
Price $1,750
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New York

Brooklyn / Queens / Staten Island / Bronx
Brooklyn / Queens / Staten Island / Bronx
Circ. 19,000
Readers 100,890
Price $2,360
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Capital District
Capital District
Circ. 3,000
Readers 15,930
Price $1,750
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Central & Western New York / Finger Lakes
Central & Western New York / Finger Lakes
Circ. 12,000
Readers 63,720
Price $1,770
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Long Island
Long Island
Circ. 11,000
Readers 58,410
Price $1,750
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Manhattan
Manhattan
Circ. 10,000
Readers 53,100
Price $1,750
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Mid Hudson Valley
Mid Hudson Valley
Circ. 3,000
Readers 15,930
Price $1,750
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New York, Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 8,000
Readers 42,480
Price $1,750
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Ohio

Northeast Ohio
Northeast Ohio
Circ. 14,000
Readers 74,340
Price $1,940
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Northwest / Southeast Ohio
Northwest / Southeast Ohio
Circ. 5,000
Readers 26,550
Price $1,750
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Oklahoma

Oklahoma
Oklahoma
Circ. 10,000
Readers 53,100
Price $1,750
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Oregon

Northeast & Southern Oregon
Northeast & Southern Oregon
Circ. 4,000
Readers 21,240
Price $1,750
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Portland & Central Oregon
Portland & Central Oregon
Circ. 6,000
Readers 31,860
Price $1,750
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Pennsylvania

Philadelphia
Philadelphia
Circ. 17,000
Readers 90,270
Price $2,200
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Pittsburgh
Pittsburgh
Circ. 7,000
Readers 37,170
Price $1,750
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Rhode Island

Rhode Island
Rhode Island
Circ. 3,000
Readers 15,930
Price $1,750
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South Carolina

South Carolina
South Carolina
Circ. 15,000
Readers 79,650
Price $2,030
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South Dakota

South Dakota
South Dakota
Circ. 1,000
Readers 5,310
Price $1,750
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Tennessee

Tennessee
Tennessee
Circ. 20,000
Readers 106,200
Price $2,410
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Texas

Austin
Austin
Circ. 6,000
Readers 31,860
Price $1,750
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 24,000
Readers 127,440
Price $2,630
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Houston
Houston
Circ. 23,000
Readers 122,130
Price $2,580
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San Antonio
San Antonio
Circ. 17,000
Readers 90,270
Price $2,200
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Utah

Utah
Utah
Circ. 6,000
Readers 31,860
Price $1,750
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Virginia

Central / Southern Virginia
Central / Southern Virginia
Circ. 18,000
Readers 95,580
Price $2,280
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Vermont

Vermont
Vermont
Circ. 1,000
Readers 5,310
Price $1,750
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 3,000
Readers 15,930
Price $1,750
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Seattle / Tacoma
Seattle / Tacoma
Circ. 12,000
Readers 63,720
Price $1,770
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Wisconsin

Wisconsin
Wisconsin
Circ. 13,000
Readers 69,030
Price $1,860
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West Virginia

West Virginia
West Virginia
Circ. 4,000
Readers 21,240
Price $1,750
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Wyoming

Wyoming
Wyoming
Circ. 1,000
Readers 5,310
Price $1,750
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